Our Vision


A world where health and longevity from fruits and vegetables is
the norm and not the exception





The Problem




The Solution



Our Unique Science


Our initial product is a unique, patent-pending, plant-based consumer focused smoothie made from 12 fruits and 12 vegetables specifically formulated for their high nutrient value developed over years of research at Tufts University.





Supporting Evidence & Competitive Advantage



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In two robust preclinical studies using animal models for humans, a mix of 24 vegetables and fruits was shown to reduce weight gain by 30%, and lessen clogging of the arteries by 70%, despite consuming a Western-style high-fat diet. The mix exhibited similar results, albeit to a lesser degree, when given with a normal fat diet. It displayed these effects because of its anti-inflammatory and beneficial effects on gut microbiota. Furthermore, rigorous life-long studies in animals showed the mix of 24 vegetables and fruits to lower cancer by 23% and mortality by 50%. Beneficial effects were observed on immunity, cognition, and body composition.






Dr. Simin Meydani is an internationally recognized nutrition, health and aging expert with over 300 publications and more than $40 M continuous federal and non-federal funding. She is a recipient of several awards from nutrition and aging professional organizations; was President of the American Society for Nutrition, and President of American Aging Association; presented at the World Economic Forum in Davos, and is serving/has served academic, government and corporate communities including multi-national food companies, as a member of advisory board among others. She is Professor Emeritus, and Research Professor of Nutrition at Tufts. Her former positions included Director of JM USDA Human Nutrition Center on Aging & VP for Research at Tufts.


Charles Sizer an international consultant for food processing and food safety where he actively assists food companies with design and implementation of HACCP strategies. He was previously Director of the National Center for Food Safety and Technology. While at NCFST, he chaired the FDA Juice HACCP and Sprouts HACCP Alliance committees that resulted in dramatic reductions in foodborne illnesses in these categories. Charles has authored numerous peer-reviewed articles and has had more than 100 granted patents.


Collette Sizer is a food industry executive/entrepreneur experienced in leading multi-functional teams through novel product introductions. She currently heads Business Traction, a business facing entity collaborating with product development groups to design, develop and launch innovative new food products. She led global execution of business-to-business marketing strategy and developed strategic relationships with blue chip companies such as Kellogg Company, General Mills, Danone, YUM Brands, McDonald’s and the former Kraft/Nabisco.


Jack Derby is an entrepreneur with 9 prior startups and a venture investor, is a professor within the Derby Entrepreneurship Center at Tufts where he teaches separate courses in marketing and in sales. The Center encompasses 18 professors teaching in the study and practice of entrepreneurship through all 11 of Tufts individual schools. Jack’s 17 years of corporate background consisted of being President of Litton Industries Medical Systems, CEO of Datamedix and Executive Vice President of Becton Dickinson Medical Systems.